So this is a video idea that I came up with last week & sent out to a few of my creative contacts. Anyone want to take a crack at making it? Drop me a line.
John's a Joker
30 second Advertisement Treatment
by Joshua Samuel Brown
Video
Fade In: 3-5 seconds of snippets from recent anti Obama ads "The One" and "Celebrity"; though perfectly recognizable, snippets should be grainy (perhaps shot directly from a television set), of low quality.
Audio
Background: poor quality audio track from original ads themselves (especially key would be scene of Charlton Heston as Moses - drive home blasphemy inherent in McCain ad)
Foreground: Cruel, mocking laughter, the sort that people will instantly associate with bloated plutocrats, Rush Limbaugh, and the mean spirited in general; perhaps even the "ha-ha" of Nelson Muntz (the boy on the Simpsons whose catchphrase is "ha-ha" - always in response to someone's misfortune).
Transition
McCain commercial fades into static image of McCain himself
Voice over
"John McCain's got a wicked sense of humor" (This should not be the heavy, gravatas laden voice so often heard in political ads. Instead, a lighter, friendlier voice would work better. Stephanie Miller would be an excellent choice)
Video
Static image of McCain replaced by video images of McCain telling "jokes"
For this segment, key moments would be McCain telling infamous "gorilla rape joke," McCain singing "Bomb Iran," talking about giving Iranians cancer. Interspersed with these should be other video segments, "accidental jokes," containing recent McCain flubs - mention of non-existent Iraq/Pakistan border (for full effect, map should be shown to drive home McCain's ignorance of geography) on "Good Morning America," two references to Czechoslovakia, a country that ceased to exist in 1993, mixing up of Sunnis and Shiites, reference to Vladimir Putin as president of Germany. If shots of McCain laughing or joking with Cheney or Bush can be located, these should be included as well.
Audio
This segment begins with "cruel laughter" track from first segment; however, as the segment progresses, this track fades down. As it does, a second track fades up, this one containing snippets of newscasters reading somber headlines. Topics for consideration should include recent flooding in Midwest, deaths in Iraq and Afghanistan, global warming, worsening economy, rising prices of food and fuel. At the point in which the laughter track is completely replaced by that featuring somber news, the video should shift to a slowed-down shot of McCain laughing.
Transition
Shot of McCain laughing freezes into that unbearably pale, ghoulish smile that McCain does so well.
Audio
"John McCain likes making America laugh..."
Video
Frozen shot of McCain fades slightly as bloody words "Why So Serious?" are scrawled across screen
Audio
"But can America afford another Joker in the White House?"
Transition
Screen lightens and brightens
Video
Shot of Obama engaging in serious conversation with audience.
Audio
Only a few seconds of Obama's words need to be heard, chosen from among his many speeches offering mere snippets of substantive ideas for solving the myriad problems facing America and the world. This should fade into thunderous applause.
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